Data are not all created equal. There are structured (machine-generated) and unstructured (human-generated) data, and each requires a different approach. As a result of the increased use of digital applications and services, unstructured information is growing rapidly. It is estimated that 80-90% of company data is unstructured, and the amount of unstructured data continues to grow at an alarming rate per year.
In this episode of The Analytic Mind Podcast, Sam McKay speaks with Kirk Marple, the founder, and CEO of Unstruk Data. Hear about the hidden value in unstructured data and how it impacts the future of data and analytics.
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***** Video Details *****
00:00 Introduction
07:40 Unstructured Data – Explained.
09:55 Unstruk Data, how it differs from other unstructured data platforms, and what to expect.
16:03 Managing and turning challenges into opportunities in sales and marketing.
19:26 Automating the indexing of video or image Process.
22:31 Interesting Application of the Technology.
36:19 Future plans for Unstruk Data, Business Collaboration, and Technology integration.
50:20 Additional trends concerning tools and technology that Kirk has observed.
53:10 A few words of advice from Kirk for aspiring data analysts
***** Related Links *****
Connect with Kirk Marple
• LinkedIn: https://www.linkedin.com/in/kirkmarple/
• Unstruk Data: https://www.unstruk.com/
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