Do you know what design psychology is? Thomas Watkins describes it as taking what we know about psychology and applying it to technology. Incorporating our knowledge of sensory perception and cognition into the product in order to ensure that it resonates with users.
In this episode of the podcast, Sam McKay speaks with Thomas Watkins about design psychology and how it can be incorporated into techniques and frameworks in Power BI.
Thomas Watkins is a thought leader, speaker, and industry practitioner located in Houston TX. He is a life-long learner who has a passion for bringing greater clarity to the world.
Thomas has made it his career goal to combine technology with design psychology in order to achieve business success. His expertise lies in assisting his partners in bringing their brilliant ideas to life by simplifying the complexity of their ideas. His work has included interface design for mobile, SaaS system architecture, usability research, and data visualization.
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00:00 Introduction
03:27 Three approaches to data visualization
09:55 Tips for improving data visualization for everyday users of analytics tools
16:21 Thomas’ typical customer engagements and technology
19:35 Adapting Thomas’s data visualization techniques for a resource-constrained environment
25:58 Knowing how colors can enhance or hinder your data visualizations
34:52 Benefits of using grid patterns in visual design
39:21 Thomas shares a message about User Experience (UX) design with the listeners
43:33 Trends and recent developments Thomas has seen that are worth learning or implementing
49:52 ways to connect with Thomas Watkins
50:28 The ideal customer for Thomas
LinkedIn: https://www.linkedin.com/in/watkinsthomas/
Website: https://www.3leaf.consulting
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